The late comedienne Linda Smith once quipped, “I love Waitrose – it’s that little bit more expensive.�
It’s a funny old world, but until the recent credit crunch, we consumers were sold the view that �Price is an indicator of quality�, or You get what you pay for�. Advertisers perpetuated the myth – picture the luscious shots on the M&S ads, with “This is not ordinary food, this is….� At the other extreme, the food shops low cost ranges were bought by ultra thrifty shoppers but barely noticed by you and me.
In IT training, expensive companies (surely they’re superior - if you can afford it - why else would they be so well known?) acknowledged that colleges exist who’ll do it less expensively but beware, it won’t be as good.
Then lo and behold, the economy is in tatters, and all at once value becomes our mantra! Discerning shoppers abandon Waitrose, and instead head towards Aldi and Lidl. Stockbrokers and their fat profits are frowned upon, and we all re-evaluate what we buy.
Have we been fooled by companies charging more? Look a little closer into the UK training market, and maybe the big boys with their fancy prices are not all they seem. Just because there’s a great need for an ever increasing number of skilled IT professionals, are we really getting a good deal coughing up 5k–8k to get qualified, or are these prices outdated? It’s a bit rich that many computer training providers aren’t using fully interactive methods - supplying a workforce for the digital age using old fashioned methods. Why do students have to wade through books when any IT material can be downloaded in this communication age? Do we really have to drive to training centres, paying even more for our overnights to support their overheads? Anytime Interactive support should be available for me just that – at my convenience, but not at my cost.
With more comprehensive, slicker training options available at a fraction of the cost of these prices, perhaps we should wake up to the fact that with regard to electronic learning, value is higher quality for a more reasonable price. A new order is asserting itself in Computer training – in supermarket terms, it’s “Taste the Difference� goods for “Basic� prices. In this uncertain world of today, bring it on.
(C) Scott Edwards - www.learninglolly.com. Scott Edwards has been involved in the IT and Training Industry for 30 years.
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